Wednesday: Happy Pinning!

20 Jun

The Lilly Pulitzer accessories I wore today as part of National Wear Lilly Day. Find other great products and fashion tips on Lilly Pulitzer’s Pinterest boards.

I love Wednesdays! Not only is the week halfway over, but it’s also my day to share with you my favorite items from Pinterest. In honor of National Wear Lilly Day, I will be showcasing one of my all-time favorite brands, Lilly Pulitzer. As a member of a very preppy family, I have grown up with the brand. The company produces creative, beautiful, and high quality clothing, accessories, and now home furnishings. But what is most impressive to me is how Lilly has become a social company. Everyday I see their Facebook posts, their Tweets, and of course their pins. They do a great job of reminding their social media users of their company. Additionally, they have an amazing ability to engage and interact with their customers. For example, today they are having customers share their photographs on Instagram, Twitter, and Facebook. As of 3 pm today, they had over 700 likes between their two photos for the day and over 100 shares. Plus I have seen dozens and dozens of women sharing their photos. Companies should take a note about Lilly’s social media marketing.

Out of all their social media accounts, their Pinterest account is my favorite. They have the perfect product for Pinterest marketing. Their pictures are colorful, eye-catching, and fun. Pinterest allows Lilly to show off their products while also promoting the sale of their products. But their boards dont’ stop there. Most of their pins are not even about their products. Most of them serve as inspiration boards for followers. I always look forwarding to viewing Lilly’s new pins. There are a lot of companies utilizing Pinterest, but Lilly is the only one I view on a day-to-day basis. I am excited to see what Lilly does next with social media.

Happy National Wear Lilly Day and Happy Pinning!

What do you think of Lilly Pulitzer’s Pinterest boards? What tips can you take away for your company by studying Lilly Pulitzer’s social media marketing?

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