Wednesday: Happy Pinning!

27 Jun

Pinterest is still fairly new for social media marketers. Marketers are still trying to figure out if their business should be on Pinterest and if so, how they can use Pinterest to market their company. Just this week, Mashable.com published an infographic to describe who is on Pinterest. The data comes from Modea, a digital media agency. The infograph as well as the data could help marketers better understand Pinterest and better understand its users.

The infographic displays detailed information about Pinterest users. To view the complete article, “Who’s Using Pinterest Anyway,” click the graphic.

As a lover of Pinterest, I was intrigued. I wanted to see if the data applied to me. Most of the information does apply. I shop at Kroger, my cell phone provider is Verizon, and I prefer to watch football. However, it should not be surprising that most of the data applies to me. Pinterest is extremely popular among my demographic: college age, females. While I found many of the details of the infograph interesting, I do not think it is all that shocking. This information should be fairly obvious to marketers. Just look at the pins and who is using the pins. There are ton of pins for recipes, DIY, home decor, and fashion – all popular topics among females. If marketers want to use Pinterest, they do need to know its users. Yet, they should be prepared to market mostly to females, many of whom are college age and up. Personally, I think many companies should be on Pinterest. If your business is not, use this data to start learning more about its users. And, as I said before, get ready to market to females.

What are your thoughts on the infographic? Do you agree that much of the data describes females, specifically college age females? As a business owner or a marketer, how do you use Pinterest to meet your business goals?

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