Tag Archives: ESPN

Thursday: the Best of YouTube

13 Sep

ESPN does a great job of getting people to talk. Sure, they have quality programming and reporting. But they really get people talking with their advertising and marketing. This week’s YouTube sensation is a prime example of how their smart, clever, and humorous advertising grabs people’s attention. They have a strong understanding of their brand, their voice, and their audience. Year after year, they roll out marketing elements and advertisements that stick to their brand and voice but also entertain and please their audience. More companies should follow suit!

The latest “This is Sportscenter” commerical is another hit for ESPN. Their smart yet fun marketing strategy continues to promote the brand and to ensure that the sports giant remains at the forefront of the sports world and of pop culture.

What do you think of ESPN’s advertisements? How would you assess their marketing strategy?

 

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Thursday: the Best of YouTube

28 Jun

I am not an athlete. I try. I play tennis. I run. I do the workouts on the Nike Training Club app. But I am not an athlete. However, I am a huge sports fan. In sixth grade, I had a crush on a boy, Austin. He was your typical six grade boy: played soccer, loved football, wore a jersey everyday. Since I had no athletic ability, I needed another way to grab his attention. So I become a sports expert. If I couldn’t play sports with him, then I would talk sports with him. It worked…well, kinda. I got his attention, but my crush soon wore off. Still, I am thankful for my sixth grade crush. While my father and mother had tried to get me to enjoy sports, it was not until Austin did I discover my love for the sports world. It is a world that has become a major part of my life. Even at age 22, I fall asleep listening to ESPN radio. Even as an adult, I cry when my team loses a big game. Even as a college graduate, I carry out rituals to ensure a win. I am a sports fanatic.

With my parents at an Ohio State football game this past fall. My father is one of a number of relatives who graduated from The Ohio State University. Additionally, his father, Bill First, played for the famous Woody Hayes at Miami (OH) University. I guess you could say I was born to be a Buckeye!

Yet, I wonder if my love for the sports world would have been possible before 1972. Before 1972, women’s involvement in sports was fairly rare. Women athletes were not prominent. Female sports journalist almost non-existent. Sports were for men, not for women. That all changed on June 23, 1972. On that day 30 years ago, Title IX went into effect. Sports became an even playing field for men and women. As a woman born in 1990, I am spoiled. I do not know the struggle it was to get Title IX passed nor do I know the struggle it was in its early years to gain respect. I have always known women to be apart of the sports world. Recently, as the 30th anniversary of Title IX was being celebrated, I was reminded of the women who endured that battle. It is socially acceptable for me to love sports because of them. I get to cheer on female athletes everyday because of them. I read sports columns from female sports writers because of them. To those women, thank you!

I was lucky enough to be apart of WGRE 91.5 FM broadcast team for the 116th Monon Bell Classic. The Monon Bell Classic pits my alma mater, DePauw University, against our arch rival, Wabash College. The winner of the game receives the prized Monon Bell. To read more about the rivalry, visit http://www.depauw.edu/about/history-traditions/monon-bell/.

In honor of those women, Nike released this┬ácommercial, entitled “Voices.” When I saw it last week while watching SportsCenter, a few tears came to my eyes. It is a fitting tribute to the female pioneers of Title IX and women’s presence in sports. I applaud Nike for the commercial’s creativity and authenticity. Nicely done!

In honor of the 30th anniversary of Title IX, Nike produced this commercial, entitled “Voices.”

What was your reaction to the commercial? Feel free to share any other ads of videos that celebrated 30 years of Title IX.