Tag Archives: John Clayton

Thursday: the Best of YouTube

13 Sep

ESPN does a great job of getting people to talk. Sure, they have quality programming and reporting. But they really get people talking with their advertising and marketing. This week’s YouTube sensation is a prime example of how their smart, clever, and humorous advertising grabs people’s attention. They have a strong understanding of their brand, their voice, and their audience. Year after year, they roll out marketing elements and advertisements that stick to their brand and voice but also entertain and please their audience. More companies should follow suit!

The latest “This is Sportscenter” commerical is another hit for ESPN. Their smart yet fun marketing strategy continues to promote the brand and to ensure that the sports giant remains at the forefront of the sports world and of pop culture.

What do you think of ESPN’s advertisements? How would you assess their marketing strategy?